UX RESEARCH • PROTOTYPING
One portal helping Kenvue grow its reach with healthcare professionals
After the J&J spin-off, Kenvue's clinical content was split across several brand sites. Through a content audit, card sorting and usability testing, we merged them into one portal that US clinicians can navigate with confidence.
MY ROLE
Senior UX/UI Designer, leading prototyping and research synthesis with content and research teams.
After the J&J spin-off, Kenvue's clinical content sat on several separate brand sites, including Listerine, Aveeno and Tylenol, each with its own structure and rules. Kenvue needed one trusted portal for US clinicians.
THE CHALLENGE
Content audit: Mapped and merged content from all brand sites.
Card sort and tree test: Let a mix of clinicians shape the navigation.
Interactive prototype: Built the new structure in Figma.
Usability testing: Tested key tasks and iterated.
Research report: Turned findings into evidence for stakeholders.
WHAT I DID
THE OUTCOME
One portal built on user evidence, with results in the first 6 months after launch
Growth
1.5K
new registered HCP accounts
Retention
35%
of HCPs returned within 90 days
Engagement
30%
more clinical resource downloads
Usability
20%
increase in task success across test rounds
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